Facebook Fan Pages – What is Your Strategy?


Planning a Facebook Marketing Strategy before you begin is essential to making your time and efforts effective. Social Meida Marketing could easily be a time intensive task should you start off without a plan. So, today we’ll cover a few questions to ask yourself before getting started.

What exactly are your goals for Marketing with Facebook?

  • Brand Recognition?
  • Increased traffic?
  • Increased sales?
  • To establish yourself as an expert?
  • Better customer support?
  • Develop a community?
  • Reduce advertising costs?

Who’s your target audience?

Where does your target customer spend time online?

Will you let your Fans publish on your FB Wall of interaction? (Highly suggested!)

What industry leaders would you like to interact with?

Which kind of content will you tell your Fans about?

What industry-related groups will you join on Facebook?

WShat other social networking sites would you like to connect your Fan Page to? (Twitter? LinkedIn? etc.)

How will you track your ROI?

Who’s going to deal with the daily tasks of updating your Facebook Fan Page?

Have you identified other industry leaders that can inspire your content?

Identifying the answers to these fundamental questions can help focus your Facebook marketing in a way that will be more efficient and effective for optimum results.

Bernard Burch

Bernard-Joseph is a francophone and property rental expert offering relocation & other travel services to individuals and corporations in Paris for over 10 years. Passionate about everything related to France: history, property, culture, and daily life in Paris.

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