Like the “Gold Rush” madness of the 1800s and deadly western outlaws, today’s digital marketing landscape is like the American “wild west” two centuries ago: everyone is rushing there to claim their stake but the “rules” are being made up as we go along…and powerful players are changing them constantly.
I’ve been doing “digital marketing” since the “dot com boom” of the 1990s when I started as a “Blogger” on Netscape Navigator—before Google bought it—back when we had to tell people what a weblog was.
Since then, I’ve generated over $35 million in revenue—mainly online—for various clients, built close to 100 websites, and implemented dozens of successful digital marketing strategies for businesses both large and small.
If you’re an engaged business owner, you already know that the future success of your online business relies on the internet and all things digital. But the internet territory is a VAST place and there are new opportunities popping up daily!
So, how do you know what to focus on?
After twenty years thinking about digital marketing, I’ve verified the most important things for an online business to focus on and have developed a library of tips and tricks.
The following are the top seven things you MUST place focus on if you want to increase revenue from your online business. They are in order of my priority so, if you get overwhelmed, maybe that will help.
7 Deadly Digital Marketing Blunders that Most Business Owners are Making
Your website is your 27/7 salesperson. How many people visit your website per month? They all "meet" this salesperson, your website. Is it getting email signups? Is it showing people the thing they came to see? Is it giving people a cookie? Does it inspire people to buy? Does it reflect your brand image? Since you literally control this salesperson, there's no reason why it shouldn't be working for you 110%.
Let's assume you're collecting every visitors email. Do you have a regular newsletter? Is it optimized and planned far in advance? It's important that you treat every website visitor preciously because they are all potential clients. Your CRM, email newsletter sender, and website must all work together.
Failing to analyze and use data is probably the thing that trips up business owners the most. There's a firehose of data available to you with the push of a few buttons. What KPIs do you track? It all depends on your goals!
It's the thing everyone hates to talk about but has to eventually. To be fair, there are many businesses who have invested heavily in search engine optimization; and have the battle scars to prove it.
But for many, it's something that you "should"get serious about "someday." If you don't have money to spend on digital advertising, someday needs to be today. There's just no way around.
Whether you use social media for lead generation or to promote a product, you company needs to be "social" with the rest of the world. Does that mean you need to be posting daily on TikTok, Twitter, Instagram, Facebook, Twitter, LinkedIn, or 100 others? No. You need to be in the places your current and prospective customers are, providing them with related content.
Even if you have the basics of 1-5 completed, tablets and mobile phones continue to make an impact on how people find and interact with your online business. The web design is different and even, people expect different things when they are looking at the internet from their phone / tablet versus when they are at their desktop computer.
This is new since the last time I published this guide. It is the failure to use the latest Software As A Service (SaaS) tools to automate important digital marketing functions for your online business; lead generation, CRM, ecommerce, social media, SEO, analytics, property management, all have SaaS solutions to common business problems. Marketing automation MUST be used in order to grow your online business.
That’s it! That’s all you need to do. Make sure you regularly spend time focusing on these 7 core digital marketing areas and I guarantee your profits will increase:
- Website + Copywriting
- Email Marketing
- Goals + Analysis + Change
- Social Media
- SaaS Tools
Easy peasy! It’s a good thing you don’t have other things to worry about, like: human resources, operations, profitability, time management, innovation, customer satisfaction, etc.
Ok, maybe not. Over the next few days, I’m going to be publishing an article about each one of these blunders—one by one—and explain in more detail how you can stop making these blunders in your online business.
I invite you to subscribe to my newsletter below so I can notify you when I publish more about these important marketing area.
Even if you don’t sign up, do check back here again soon because I’ll be publishing more information over the next few days.
I also invite you to ask me questions in the comments below so that I can help you. I respond to every single one personally.
Wishing you much success!
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