In this series, I apply 20+ years marketing experience to analyze websites from a visual & content marketing perspective and provide suggestions for improvement.

  Like the "Gold Rush" madness of the 1800s and deadly western outlaws, today's digital marketing landscape is like the American "wild west" two centuries ago: everyone is rushing there to claim their stake but the "rules"…

In 2020, the average person spends twice as much time on the internet as they did a decade ago? According to Pew Research, 77% of Americans go online on a daily basis. This means that today more than ever, your digital marketing strategy needs to be coherent, optimized, and effectively implemented.