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Bernard Joseph Burch

Experience

1999 - Present

Digital Marketing Expert @ bjosephburch.com

 

Digital marketing and advertising consultant helping large and small businesses with all aspects of online marketing and advertising. Extensive marketing experience with email and direct mail, social media, mobile, video, paid traffic generation (PPC, PPV, CPM), affiliate marketing, reputation management, search engine marketing, search engine optimization and lead generation—as well as strategic planning, mobile & desktop web design, brand development, event marketing, yield management and multi-variant testing.

 
 
2008 - 2010

San Francisco Symphony

 

Marketing and sales management of $21 million ticket revenue (via prospecting, renewal & new acquisition) responsible for all direct mail, print, radio, online, outdoor advertising and a 42-week telemarketing campaign with a $3 million expense budget. Campaigns covered over 250 concerts per year. Exceeded 66% average hall capacity goals set by Director.

Created and managed national marketing campaigns for Keeping Score television series and Mahler CD releases for SFS Media: USA Today, Bravo, NY Times, NPR, PBS, Newsweek, etc.

Reported to Executive Team weekly sales updates and strategy using sophisticated ticketing reporting analysis. Acted as interim Marketing Director during national search to fill that position.

Drastically expanded internet marketing initiatives and reallocated budgets for greater exposure with existing marketing budget of $21 million.

2004 - 2008

The Saint Paul Chamber Orchestra

Generated 80% of earned revenue; consistently exceeded all annual revenue goals though detailed creation and management of annual subscription campaigns; packaging and pricing; monitoring of inventory; hall rescaling; and cost-saving opportunities. Managed annual 44-week telemarketing campaign.

Managed complete website redesign integrating sophisticated ticketing & fundraising software. Maintained 100% annual online sales growth over 4 years. Expanded email database by over 100% and maintained a 50% growth rate.

Managed all branding initiatives. Conducted market research of consumer perceptions for identification additional performance venue locations. Successfully implemented a complete rebranding campaign. Designed and instituted a corporate Style Guide for consistent brand standards throughout organization.

1996 - 2003

The Musicland Group / Best Buy

 

Analyzed/reported sales performance and inventory management of 900 stores. Determined niche market viability. Created and managed the development and implementation of audio niche marketing/branding plans; especially Latin, Urban, Classical and Christian genres. Partnered with national music labels and distribution companies to negotiate over $1 million in annual funding for marketing initiatives. Managed celebrity appearances.

Directed creative team in development of in-store signage for 700 stores nationwide. Wrote and published detailed monthly & weekly visual merchandising booklets directing stores how to set up their merchandising to be in compliance with millions of dollars of funding. Managed annual signage budget of $1.5 million.

Managed revenue for retail entertainment merchandise (music, electronics & video) in excess of $8 million—of a $10 million store. Increased sales by 27% within first 6 months. Designed accounting and tracking methods for increased efficiency and continued growth. Hired, trained, and supervised teams of up to 40 people.

1994 - 1995

Mid-Atlantic Chamber Orchestra

Developed long-range marketing plans for an orchestra performing concurrently in five cities in four states. Prepared and controlled orchestra’s operating budget. Provided regular written/oral reports to the Boards of Directors. Obtained corporate donations for orchestras. Developed and maintained various mailing lists for four states. Planned, administered and supervised all operational functions. Tour Manager for a 15-day tour of Spain—supervising three conductors, 150 choristers, 40 orchestra members.

About Me

 

I’m a digital marketing consultant who can implement new online marketing strategies to drive traffic and increase sales for all-size businesses, organizations and personalities drawing on 20+ years of corporate marketing experience and 10+ years of digital marketing experience with proven results!

 
 

Education

2003

Art Institutes International

Web Design & Interactive Media

2002

International Tour Management Institute

Tour Direction & Management Certification

1993

Indiana State University, USA

Bachelor of Science – Music Business

Certification in Piano Pedagogy

Skills

WordPress
Elementor
Social Media Marketing
Email Marketing
Microsoft Office Suite
Sales Copywriting
SEO - Search Engine Marketing
HTML | CSS | PHP
Digital Advertising
Photoshop
InDesign
Salesforce
Illustrator
Javascript

Contact

Available upon request.