HEADS UP! Retargeting / Remarketing Case Studies

This Monday, Google is releasing a case study about how Yankee Candle Co. used remarketing to increase conversion rates by 600% while cutting CPC in half!

Also, PC company Lenovos’ sales rose 20%, while lowering the overall expense-to-revenue ratio by 14% in a campaign supported with remarketing and the display network across multiple networks.

Plus, Etailer.com saw twice the CTR at a 75% lower CPC with remarketing; compared with their regular display advertising campaigns.

Watch your inboxes for my analysis once it’s published!

Oh, and have you noticed that Google has began to roll out NEW ad icon with a lowercase “i” in a triangle? Obviously, they’re replacing the lowercase “i” in a circle. Clicking on it gives you more information about the ad-targeting process and the ability to opt out. It’s part of an industry-wide effort to make consumers more knowledgeable about ad servicing and targeting.

What do you think about it?

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