Marketing and sales management of $21 million ticket revenue (via prospecting, renewal & new acquisition) responsible for all direct mail, print, radio, online, outdoor advertising and a 42-week telemarketing campaign with a $3 million expense budget. Campaigns covered over 250 concerts per year. Exceeded 66% average hall capacity goals set by Director.
Created and managed national marketing campaigns for Keeping Score television series and Mahler CD releases for SFS Media: USA Today, Bravo, NY Times, NPR, PBS, Newsweek, etc.
Reported to Executive Team weekly sales updates and strategy using sophisticated ticketing reporting analysis. Acted as interim Marketing Director during national search to fill that position.
Drastically expanded internet marketing initiatives and reallocated budgets for greater exposure with existing marketing budget of $21 million.
Generated 80% of earned revenue; consistently exceeded all annual revenue goals though detailed creation and management of annual subscription campaigns; packaging and pricing; monitoring of inventory; hall rescaling; and cost-saving opportunities. Managed annual 44-week telemarketing campaign.
Managed complete website redesign integrating sophisticated ticketing & fundraising software. Maintained 100% annual online sales growth over 4 years. Expanded email database by over 100% and maintained a 50% growth rate.
Managed all branding initiatives. Conducted market research of consumer perceptions for identification additional performance venue locations. Successfully implemented a complete rebranding campaign. Designed and instituted a corporate Style Guide for consistent brand standards throughout organization.
Analyzed/reported sales performance and inventory management of 900 stores. Determined niche market viability. Created and managed the development and implementation of audio niche marketing/branding plans; especially Latin, Urban, Classical and Christian genres. Partnered with national music labels and distribution companies to negotiate over $1 million in annual funding for marketing initiatives. Managed celebrity appearances.
Directed creative team in development of in-store signage for 700 stores nationwide. Wrote and published detailed monthly & weekly visual merchandising booklets directing stores how to set up their merchandising to be in compliance with millions of dollars of funding. Managed annual signage budget of $1.5 million.
Managed revenue for retail entertainment merchandise (music, electronics & video) in excess of $8 million—of a $10 million store. Increased sales by 27% within first 6 months. Designed accounting and tracking methods for increased efficiency and continued growth. Hired, trained, and supervised teams of up to 40 people.
Developed long-range marketing plans for an orchestra performing concurrently in five cities in four states. Prepared and controlled orchestra’s operating budget. Provided regular written/oral reports to the Boards of Directors. Obtained corporate donations for orchestras. Developed and maintained various mailing lists for four states. Planned, administered and supervised all operational functions. Tour Manager for a 15-day tour of Spain—supervising three conductors, 150 choristers, 40 orchestra members.
I’m a digital marketing consultant who can implement new online marketing strategies to drive traffic and increase sales for all-size businesses, organizations and personalities drawing on 20+ years of corporate marketing experience and 10+ years of digital marketing experience with proven results!